Black Hat SEO | Black Hat World Forum

Black hat SEO

Black hat SEO is generally known as a technique to increase ranking of a webpage in a manner that is not right or unethical.  It is characterized by breaking the rules and regulations of search engines, presents contents in a manner that is unethical it fools search engine spiders and search engine users by placing keywords not visible but are stuffed into the page, it manifests a poor user experience as the technique being used is that of the black hat SEO.

Although most of the black hat SEO was considered to be legitimate web pages before, web masters maintaining these sites have gone overboard and were tempted to go beyond what is generally acceptable to search engines. Search engines condemns Black hat SEO techniques and when one is discovered to be using this kind of technique on a website, then that individual faces a risk of being penalized by search engines.

Black hat SEO is generally being discouraged by straight forward web developers; it does work in giving high search ranking to pages that uses the technique but only for a short term basis, the trick works alright but these pages that have high rankings eventually gets discovered by making use of these unethical practices and get banned later on. It’s just not worth the risk and so it is highly suggested that one uses an effective search engine optimization technique and avoid trouble.

Black hat SEO uses keyword stuffing, a technique wherein one uses a long list of keywords on a webpage and nothing else. This gets penalized by search engines as this easily gets discovered. Invisible text is another technique, placing white text on a white background with the intention of attracting more search engines. Doorway pages, this technique practically is a fake page that search engine users will never be able to see, it is for search engine spiders which intentionally tricks them to index the page higher. Doorway page are simple HTML format customized with a few phrases and keywords; and are programmed to be viewed only by specific search engines and spiders.

False SEO consultants unfortunately would advise that using Doorway page is the only way to top rank your website and make more money. Well, money is the bottom line and this blinds a lot of people into doing things that are wrong. These unethical techniques are usually camouflaged and people not keen with search engine regulations often fall for these kind of trap.

I for one would advise to avoid Black hat SEO practices as this will cause problems later on. Getting your website banned is a waste of space, time and effort developing it. The end does not justify the means, achieving a high ranking website that is artificial will end up penalized and ignored by web crawlers. The fulfilment of having a website viewed and ranked because it was made with genuine efforts cannot be traded with money not earned right. A web page is a masterpiece and a reflection of one’s personality therefore when you show your personality through it, you might as well do it right.