Browsing articles tagged with " seo expert"

Small Business SEO – Is It Really Affordable?

By BlackHatSEO  //  Black Hat Seo Techniques  //  No Comments

Small business SEO – Is it really affordable?

A business is seriously a business whether it may be a large business or small business. Like the large business companies, small business companies also strive hard to find their place in the market to survive in the competition and to make sufficient profit. Now all the marketing and promotion of products and services done in online, small business owners also started to launch their own websites in internet to compete with their rivals.

Since the success of their website lies in the traffic it gets and the page rank it has, even small business owners are trying to implement SEO process to their websites. The only problems small business people face is the budget that they need to allocate for Small business SEO. If you are approaching one company to offer them web page design, hosting and small business SEO services then they will charge you more. You won’t be able to afford that much cost for Small business SEO.

Finding out an affordable SEO service is quite tough at present as there is a great demand for SEO services. But if you make some good research work in web you will be able to get your desired services done within your budget. Even if you approach a Small business SEO service company you will be able to obtain good results in both traffic and page rank. The only thing that matters the most is the time factor and the right SEO technique the Small business SEO service implement in your website.

The Small business SEO agencies have understood themselves the importance of SEO for small business and they are now offering their valuable SEO service at affordable prices. One more important thing that small business people should take care of is the technique which the Small business SEO service company use to optimize your site. There are three techniques like the white hat technique, black hat technique and the gray hat technique. The black hat and gray hat techniques are quite risky and more dangerous for both your website and your reputation. But it is very easy to implement and will provide you results in quicker time than white hat SEO technique. Before starting work with Small business SEO agency make sure that you get all information regarding the techniques to be on the safer side.

The main and the major factor in any SEO is time. Small business SEO is really a time consuming process and you have to spend much time with the SEO Company to get what you desire. You have to sit with them and have to discuss what your exact goal is and how should the website react to your business. According to your requirement the Small business SEO Company will take necessary steps and will make changes in your current website. You have to make sure that new and unique contents are posted into your website at regular time period. Following this will make your small business to earn you more profit along with a good page rank in search engines list.


A Look At Different Search Engine Marketing Methods

By BlackHatSEO  //  Grey Hat SEO  //  No Comments

A look at Different Search Engine Marketing methods

As most of Internet users know, Search Engine Marketing is shortly called as SEM. Search Engine Marketing is a marketing method that would boost the visibility of the pages amongst the popular and emerging search engine crawlers. SEM is carried out through different tactics like Paid advertising, Paid Directory Submission, Contextual Advertising through programs like Google Adsense, Bidvertiser etc.

There are numerous ways for a site to be ranked high amongst the popular search engines. MSN, Google and almost all search engines respects the Keyword tags used in the Site landing pages and the Content relevancy. Google evaluates many other aspects and assign a page rank to each site. Page Rank is also dependent on the number of back links one particular site receives and it’s also dependent on the quality of site from which the back link is offered. Hence getting the back link to your site from famous and top rated websites gains extreme importance and it can be best done through Search Engine Marketing techniques like Paid Inclusion, Pay per Click and Paid Directory listing etc.

Recently, we could spot so many social link building communicates or social bookmarking sites which enable the visitors to bookmark their favorite topics and links from anywhere. Social Bookmarking sites like Digg, Cloudytags, delicious etc do offer enormous link backs and qualify as a powerful Search Engine Marketing technique. There are several other paid bookmarking sites as well, they will offer immediate link backs and your links will be indexed very fast compared to the free bookmarking sites.

Many Pay Per click programs are available now a days and those programs are offered directly be the Search engine providers like Google, Yahoo, MSN, Ask, etc. Google’s pay per click program, called as Google Ad-words can be said as the most successful one as it offers great ad campaign management system, simplifies your task in picking the right keyword by offering industry’s best and most used keywords. While picking your favorite Pay per click Program, one must select the program that would suit their business requirement completely and the provider who has excessive advertising capabilities. Yahoo Search engine MarketingEngine Marketing technique service does help you in reaching your targeted audience by offering affordable advertising packages that would even suit minor online seller. All Pay per click programs will have features like Keyword Bidding, Geographically targeting etc and will charge you only for genuine visits as each of them would have their independent advance spam bot identifier. Pay per click Search can be termed as the fastest method to get more visibility and more traffic. Now-a-days since there are many Pay per click providers and there are huge competition amongst them, the cost of advertising is gradually coming down thus making advertising cheaper, easier and effective.

Directory Submission is again very vital Search engine marketing method as it helps the site owners to get numerous link backs from the top ranked directory sites around the world which would increase their page rank dramatically. There are both Free as well as paid directory listing sites like Dmoz, best web directories, Dmegs etc.


SEO Optimization

By BlackHatSEO  //  Black Hat Forum  //  No Comments

SEO Optimization

SEO optimization is the art of increasing traffic to a website.  This could mean just increasing the sheer volume of traffic or actually directing higher quality traffic too.  There is a rather large industry that has developed along these marketing lines to enhance their customer’s websites so as to increase visibility and ranking on the major search engines.  A tried and true element of making a tight web page is including its layout, accessibility, relevance, and general content.

Manipulation of early attempts at ranking pages was rife as the search spiders that crawled pages and reported the links on the page to an indexer were very simple.  Stuffing keywords and egregious back linking were common sights in the late 90’s.  By utilizing algorithms that evaluate the quality of elements within a page like links or the quantity, a rank can be assigned to the page.  This rank corresponds to how likely a person is to randomly reach that page by moving from one link or page to another.  Optimization has become absolutely necessary to reach potential customers and the competition has only grown fiercer over the last decade for those potential customers and traffic.

A new development in SEO optimization has been the personalization of ad serving and pages depending on web history of the user who is conducting the search.  Since each user has different preferences the idea of a global rank does not apply anymore because what matters to one person will not necessarily matter to another.  To go further, another metric which is in vogue is the newness factor of sites like social networking for example.  The fresher, the content, the better, the rank.  People who update their blogs with quality content will have priority over those who don’t.

There is a danger with trying to sculpt traffic to a degree using SEO optimization and can result in a ban.  This will happen to careless webmasters or the people they employ to optimize their sites for them.  Typical methods in the search engine optimization consist of getting indexed.  Some engines have automatic indexing capabilities while others need to have a site manually submitted.  There are paid options available to webmasters so as to ensure inclusion in the database.  Another method is telling the actual spiders that crawl sites not to look at directories or files.  This can be done by a simple text file or including a Meta tag that the robot will recognize.  Cross linking, writing content around a cluster of keywords, and URL normalization are also tried and true methods that work to varying degrees.

If you are trying to make an impact or move a product by conversion or affiliate marketing campaign, it pays to understand how a page can be optimized literally.  It could mean the difference between making a small bit of money or a huge sum of money.  There are other optimization techniques used by black hats but for that I would highly recommend visiting the site for the latest and greatest information.


Black Hat On Google: Question On Cyber Ethics And Responsibility

By BlackHatSEO  //  Black Hat World  //  No Comments

Black Hat on Google: Question on Cyber Ethics and Responsibility

The marketing system in the internet has expanded for search engines to include prohibitions as to what are considered illegal and what are the best practices. Sometimes there had been questions as to how the changing trend in internet marketing affect the big companies and what they are doing or not doing anymore. There had been speculations about the interest in having a bigger scope of audience that the again alive illegal practices had been being prioritized.

Google is one of the top search engines around. It is also one of the biggest corporations around. The systematic growth of Google and the rapid monetization of blogs and websites has considerably created a storm of crazy schemes that has created a stir in the past years. Black Hat on Google will forever change we look at search engine optimization.

The SEO industry is a very lucrative one, and with someone who has knowledge about the ins and outs of a search engine, the savvy of a webmaster or a computer know-it-all, can certainly make some magic tricks to create something like Black Hat. The techniques used in black hat are deceptively simple and yet it really makes big deal of effect in monetization. If you rank well in a search engine, you get better chances of traffic and of course more revenue.

There was a craze before for Black hat. This was considered as a rather unethical way doing marketing by tricking search engines and spiders into boosting one’s site into the top of the search engines. It is considered unethical to do cloaking, keyword and meta- tag stuffing, as well as cloaking and others. There was an issue that happened years ago with German companies BMW and Ricoh. By using Black Hat they were able to get to the top deceptively. As a result, Google had to remove their sites. This has set the standard about internet marketing.

Black hat on Google is not a tolerable action. Something that is deceptive and unethical cannot be considered a correct and acceptable form of marketing. Anything that is done for the benefit of one but the detriment of others is considered unfair and it should not be accepted. Today, there are more rules and guidelines that govern SEO.

Many people would want to earn money but the process one uses should not be detrimental to others who want to do it in the right way. Black Hat on Google may not have been fully solved right now but now we know that there are sanctions and consequences for going for the easy and fast but illegal ways of marketing. It is important to understand that a website should be geared towards the creation of content for users and secondary only for the purpose of visibility. You have to take action and responsibility towards using marketing methods.  The better way does not mean the fast way. Patience will always be a good virtue to follow and will give a good result in the future.