Browsing articles tagged with " seo search marketing"

Proper SEO Positioning Can Surely Affect Your SEO Ranking

By BlackHatSEO  //  Black Hat World  //  No Comments

Proper SEO Positioning can surely Affect your SEO Ranking

SEO Positioning is very easy and effective technique, which helps in maintaining good page rank in various search engines and hence will affect your sales and online business. As we all know that more than 90% search results are from Google and Yahoo and they are the best search tools available on internet.

By proper work done on SEO, we can make our website popular in top rated search engines and advertise anything by getting immense traffic on our website. Through this article I will try to make you understand the working of search engines and few tips to position yourself in these search engines to maintain higher rating.

Search Engines mainly revolves around keywords. When we search anything in search bar of search engine, these search engines return all information available on internet in the form of web pages having similar keywords as submitted in their search bar. WebPages at the top of search results are supposed to have good SEO Positioning as compared to others.

SEO Positioning is an easy task and can be done by anyone just by following little SEO techniques. First step is to find keywords related with your content. Proper use of keywords in title and content directly affects the positioning of your website in various search engines. Detail research about keywords is must before using them on your webpage. Lots of webmasters fail in realizing the importance of these keywords in their site and due this; they don’t get proper position in search engines. This way of maintaining your website to get good position in search engines is known as on “page optimization”. This way of positioning your website in search engines by proper use of keywords is known as “on-page optimization”.

There is another way of proper SEO positioning, which is known as off-page optimization. This method is also very popular among various web masters. This method basically involves making your website popular by exchanging links, by writing articles or by creating lots of back links. Mostly visitors love to watch graphical things on your webpage rather than content. So by using videos on your website, you can also make your website’s position high in search engines. Keywords can be used in title, description and tags of videos which will surely affect your search engine ratings. Using various social networking sites like face book, twitter etc are also very important in maintain good position in search engines.

Proper SEO positioning is must for any web owner or any online business. Proper positioning will increase your visibility in search engines and it will affect amount of traffic you are getting and this will directly affect your business and sales.

There are several SEO Positioning companies in market. If you have enough money to spend, you can also contact them for this work.Servicies provided by these companies is very valuable and you will surely see the result within few time. But I would not recommend you to go for these companies because this is not a difficult task at all and can be done by anyone having knowledge about SEO market. Proper research should be done on both ways before taking final decision.


White Hat SEO

By BlackHatSEO  //  Black Hat Seo, White Hat vs Black Hat  //  No Comments

White Hat SEO

White hat SEO is just the name of techniques used for search engine optimization that are embraced by the majority of people and considered elements of good design.  They are recommended and crucial to making awareness of your blog, product, and service, what have you and usually the goal is to make a lot of money.  The industry has a funny way of lumping people into these categories, claiming those who use legitimate techniques to bring a product or service to a consumer so that they may purchase it as black hat but really the proof is in the pudding and the devil is in the details.  All of the big search engines have guidelines, a lot of them are common sense and some of them are so that they don’t have to deal with complaints.  You must understand that they are laws, simply guidelines.  There is wiggle room and that is where people who tend to use black hat SEO excel.  It really is all about making the biggest impact and using white hat SEO methods isn’t always the only way or the end of the story.

People tend to say that white hat SEO is adept at creating content that best benefits users.  Again, that is a subjective statement.  There are plenty of sites out there who are treading the ethical line and peddling products or services that most certainly don’t benefit consumers.  But what is business about really?  What are corporations tasked with doing?  That’s correct, maintaining their fiduciary responsibility to shareholders.  The dollar is the bottom line and no amount of plain Jane white hat SEO is going to completely cut it.

Just because a search engine disproves of a method of tweaking a results page does not mean it is illegal or misguided.  Again, the engines provide a series of guidelines, not hard and fast laws.  They are making just as much money, let’s face it, a lot more money than you are so it would hurt their bottom line to enforce hard rules preventing certain activity.  They system must remain loose so that people can make the most of it and some are obviously going to wiggle too much in that grey area or zone left to interpretation.  Black hate SEO techniques are not a one stop solution, if anything its information or knowledge.  If anything, people who utilize these methods understanding the algorithms the big engines use better than anyone else in the business.

People would pay a lot of money for that kind of information and fortunately enough there is one repository of such knowledge at the Black Hat World forums.  Understanding your potential customers, understanding the framework of running a campaign, and understanding the tools of how to successfully manage a campaign are all part of the process.  Black hat methods belong to another toolset that can be used at certain times to maximize those profits.  You don’t have to go off the deep end; you just have to be aware.